Technology is always evolving fast, and whenever big steps are taken it leaves a somewhat baffled crowd of consumers and businesses behind. And in the matter of immersive tech the development is not only happening fast, it is also diverting...
DeepFrame is the new standard in mixed reality displays, enabling the viewer to experience breath-taking digital visualizations as a virtual layer on top of the real word – in any size and distance you want.
At Salford University, the students of various digital areas have recently got the opportunity to see their work brought to life in a holographic display supplied by Realfiction. The Dreamoc HD3 display is part of the makerspace at the univ...
Consumer engagement is a vital part of modern advertising, but every marketer knows that achieving it is far from easy. Modern day consumers navigate an everyday life of many commercials and advertisers fighting for their attention, and the...
For fifty years now, the German trade show Euroshop has been the place to go if you wanted to be up to date and get to know everything about the current development and news of POS and shop fittings, and this year saw several holographic an...
A very special way of how a children's hospital used Dreamoc Fusion to memorialize and explain the life saving work performed to save the life of a little girl.
Although virtual reality has taken its fair share of media coverage lately, mixed reality and its virtual overlay of information is positioned far better as a long-term technology to change the way industries and organizations are going to ...
The annual CES trade show in Las Vegas is always a big attraction for anyone wanting to know the latest trends and new possibilities in tech and gadgets. Every year large brands and audiences assemble in the Nevada desert for a few days of ...
A new year brings along the occasion to answer a common question that we often get - how to navigate and decide which of our displays to choose for your particular project.
A new year around the corner means planning for those seasonal product launches is coming up fast. But product launches happen all the time, and you are (without doubt) facing a large market with many competitors all wanting to stand out an...
Storytelling is without a doubt the most powerful tool in advertising. It taps into the human part of us all, since stories are one of the most fundamental and oldest ways of communicating and making a lasting impression. That lasting impre...
Explaining complicated things is not always an easy task, especially when talking microscopic biological processes. Learn how the Technical University of Denmark now use mixed reality to pave the learning curve.
Leading diamond distributor Rosy Blue called upon creative content experts Seenspire to produce a stunning 3D animation for the annual BaselWorld Watch & Jewellery fair in Switzerland.
We live in a world that is changing faster and faster with brands and retailers competing for consumers’ attention in ever more skilful ways.
When it comes to advertising Clas Dyrholm, CEO of Danish company Realfiction, knows that it’s all about the stories you tell. Realfiction specializes in telling your brand story with stunning visual effects transfixing audiences everywhere ...
Need your next event to be unforgettable? Here are some of our key pointers to ensure you leave an impression that lasts.
If you’re not careful, your in-store marketing could turn into a living nightmare Picture yourself in this situation: It’s the big day, your new product is shelved up and ready to go and there’s a palpable sense of anticipation throughout t...
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display. During the past decade the retail industry has been flooded with an abundance of new in-store technologies. ...
The Psychology of Retail continued .... In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habit...
Because before you can sell, you need to know why they buy. Companies will spend years and years trying to craft the perfect product that consumers simply won’t be able to resist. But before you can effectively sell and market your product,...
In the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their pro...
In a fast paced digital age, retailers are going to have to think outside the box to keep their customers satisfied and stimulated. We’re making contactless payments using our phones, shops have started offering same day delivery and restau...
World's largest digital display Expo provides perfect stage for Realfiction's Dreamocs This year's DSE was all about "Endless Innovation" and our team from Realfiction wholeheartedly embraced this theme with the latest innovations in 3D hol...
Big, bigger, enormous. Realfiction is now ramping up to build the world's largest 3D holographic displays. A complete 360 degree solution that can span a massive 11 x 11 meters – large enough to encapsulate an entire car or anything else in...
The Dreamoc POP3 and Fusion combination connect with the crowds in London From March 9–10, we attended the Retail Business Technology Expo (RBTE) in London! The event was co-located with the Retail Digital Signage Expo and Retail Design Exp...
Get another chance to experience the awesome innovation in Holographic Marketing launched at ISE 2016
Grab attention, differentiate your story, and be remarkable In this post we discover the amazing potential for client engagement made possible with the world’s first Holo-gaming controller from Realfiction partner ds.Xpress.
Eliminate costly prototyping cycles and speed your product to its intended market by combining the flexibility of 3D holographic animation with 3D Printing. Imagine how much fun you could have mocking up rapid prototypes in no time, without...
From November 7 – 10 this year, Web Summit 2015, “the best technology conference on the planet” showcased the best and brightest in the industry. Web Summit is an annual technology conference held in Dublin, Ireland since 2010, and has grow...
Earlier this year, video media network Captivate announced their plan to rebrand their elevator and lobby screen digital signage networks, the end goal being to increase engagement and captivate hard-to-reach business professionals while in...
DELL dominates at FRS 2015 with Realfiction’s 3D holographic display DELL asked its advertising agency, AdPeople, to create a unique stand experience for visitors to its annual internal EMEA sales event, the Field Readiness Seminar (FRS) 20...
How Cadenas Enables Users to Manipulate 3D Holographic Models in Real Time Brand Directors are always hunting for ways to provide a unique user experience that grabs attention and drives engagement with their products. But the need for atte...
A fast-paced market requires innovative marketing techniques in order to dominate. With all the glitter and distraction of competitors, it is imperative that your brand makes an impression that convinces people to commit to a purchase.
Realfiction has been rocking the world of holographic content marketing, creating beautiful devices that display high definition videos in the third dimension. In addition to these marketing marvels, the Realfiction team decided to create t...
Holographic marketing is taking the world by storm. It has been implemented on countless showroom floors, malls, convention centers and in stores to drive up sales and leave a lasting impression on potential clients.
There is no doubt that the strategic implementation of Digital Signage has shown to reap massive benefits for brands wanting to increase sales, exposure or simply cultivate brand loyalty. It is becoming more prevalent seeing elaborate digit...
Realfiction provides a wide selection of Holographic Displays that can be catered to suit your specific marketing needs.
The Dreamoc versus the Holus As Realfiction continues to revolutionize the Holographic Display market, it is no surprise that other companies wish to ‘get in on the action’. There are only a handful of companies out there that are dedicated...
Realfiction’s Dreamoc steals the show with innovative 3D holographic displays InfoComm 2015 was a spectacular event, taking place over three days on 17–19 June in Orlando, Florida. As the largest event for professional AV in the world, over...
Spectacular 3D Holographic Display Illustrates Speakers Ability to Survive the Elements Altec Lansing’s amazing line of everything-proof portable Bluetooth speakers are now available at retailers across the US, including 146 Best Buy stores...
Over the past few years, there has been a massive increase in the demand for holographic content displays. Some of the biggest brands in the world have seen the impact of this marketing technique; they know that if they want to see an incre...
Realfiction’s Dreamoc wins RBTE’s 2015 top “Eye on Innovation” award
Camera manufacturer Canon wanted to use a holographic projection display in the marketing of their new Canon Legria Mini -- video camera made especially for video bloggers. Stereoscape created a holographic animation featuring physical Cano...
Earlier this year, Animajor was approached by Austria - Hologramm-Technik to create a Dreamoc animation based on the latest Nabucco wristwatch model by Raymond Weil.
Karolinska Institutet is one of the world´s leading medical universities. Karolinska Institutet wanted a high tech display for modern visual communication in Aula Medica’s foyer. The goal was also to find a solution that would match the bui...
“Design studio H2E (Riga, Latvia), commissioned by the Bank of Latvia (central bank of Latvia), has developed a multimedia exposition devoted to the 20th anniversary of the re-introduction of the national currency lats. The purpose of the e...
In occasion of the opening of Salford University’s new MedaiCityUK campus, they had a 3D animation created to commemorate the great news. The animation was designed to be displayed in a Dreamoc. HRH Prince Phillip officially turned the Drea...
Our partners at Animajor recently created a case for the Znart foundation to incorporate into their museum in Vrasta, Bulgaria. The exhibition contained various ancient artefacts from Thracian and Roman cultures, created using a 3D printer ...
Hong Kong Art Fair is a huge platform for local artists to be shown in an international context with large scale, museum quality sculptures and installations, side by side with leading artists work from all around the globe.
Stereoscape and Coca-Cola worked together on the Coca-Cola Arctic Home Campaign in Finland. Stereoscape provided 3D holographic projections for several locations in Helsinki to support the campaign that was already well visible in other med...
“The National Museum in Kielce is an institution with over 100 years of tradition. In it’s collection has valuable exhibits of paintings, decorative arts, folk art, archaeology and nature.”. Now they are using the Dreamoc to show off their ...
A few weeks ago, the European Commission launched their European Space Expo in Copenhagen. The space expo shows how space and its applications provide benefits to Europe’s citizens. They had a big igloo-alike tent stuffed with all sorts of ...
We recently went to New York to have a look around, just keeping up with technology. Here we saw the coolest installation in the Breitling flagship store on 5th avenue. There are about 900 Breitling timepieces in the three-floor, 400m2 big ...
February 2012 our partners in Dubai, Digital Mood, created a sensational setup for the international luxury brand and ‘Jeweller to the Stars’, Harry Winston! The event was celebrated in favour of the opening of a second salon in Dubai and w...
Macallan, one of the world’s leading single malt whisky brands, are using Dreamoc in a new point of sale campaign promoting its exclusive travel retail range – The Macallan 1824 Collection. The creative content, tells the story of the whisk...
On Wednesday 7th December 2011, Dom Pérignon hosted five simultaneous international events in London, Hong Kong, Paris, New York and Tokyo to launch their new 2003 vintage champagne.
Bruce Willis is the new face of Sobieski vodka. Mr. Willis serves as the brand’s celebrity spokesman. In order to boost the sales of Sobieski even more, the company showcases its product in Realfiction’s Dreamoc. See the video below.
Piaget, the world renowned Swiss Watch & Jewellery brand, mandated Digital Mood, Dreamoc distributor in GCC, to propose the ultimate showcase to disclose their latest watch creation, the new Piaget Altiplano 43mm. With this launch, Piaget c...
Product launch event for Samsung 3D television 2010. In the video you will see Dreamoc XL, a 3D holographic illusion designed by RealFiction.com and a Holographic 3D stage designed by RealFiction.com