Q&A WITH STEEN IVERSEN, REALFICTION’S DIRECTOR OF ADVANCED DISPLAY TECHNOLOGY
An accelerated development plan for Project Echo, is a major part of Realfiction’s STEP-UP-2019 strategy. The person in charge of this endeavour is Steen Iversen, recently appointed as the company’s Director of Advanced Display Technology.
Q: Can you briefly describe your professional background?
A: Since I got my degree as an engineer in computer science, I have maintained a strong focus on image processing and display technologies throughout my career.
In addition to holding a dozen patents in the field, I am the co-founder of companies such as Sirius 3D (specialized in image processing for large format cinema) and ColorCode 3-D ApS (inventor of 3D glasses for broadcast campaigns, cinemas, web etc. with over 150 million units sold).
I have also worked with IMAX Theaters International as Technical Director and General Manager of their European office for around four years prior to joining Realfiction.
Q: What attracted you to this position at Realfiction?
A: The prospect of being able to work with a small and agile company with some extremely skilled, innovative and visionary R&D people, who at the same time masters a strong focus on business goals and meeting and exceeding customer expectations. Being able to move back to my family in Denmark was further a strong incentive.
Q: What are the main additions you bring to the Realfiction team?
A: I have a broad technical knowledge in the display and image processing technology field together with 20+ years of experience with R&D management. This includes inventing, patenting and productizing, as well as bringing products successfully to market and delivering aftermarket and sustaining services.
Q: What are the next big steps for project Echo, and how involved is your manufacturing partner Amtran?
A: Upcoming technical goals include getting a proof-of-concept ready based on our groundbreaking new technology platform. Amtran is not involved yet, but we have a meeting in Taiwan with their management in March to discuss next steps. Getting a fully working Project Echo prototype ready will of course take some more time, but not as much as one might think.