Although virtual reality has taken its fair share of media coverage lately, mixed reality and its virtual overlay of information is positioned far better as a long-term technology to change the way industries and organizations are going to create customer experiences in the future.
A new year around the corner means planning for those seasonal product launches is coming up fast. But product launches happen all the time, and you are (without doubt) facing a large market with many competitors all wanting to stand out and make an impact – We know that every brand has their own take on advertising, but some things are common and that is the focus for our four tips.
Storytelling is without a doubt the most powerful tool in advertising. It taps into the human part of us all, since stories are one of the most fundamental and oldest ways of communicating and making a lasting impression. That lasting impression is exactly why you should use storytelling in your marketing strategy.
When it comes to advertising Clas Dyrholm, CEO of Danish company Realfiction, knows that it’s all about the stories you tell. Realfiction specializes in telling your brand story with stunning visual effects transfixing audiences everywhere and making them ooh and aah at both product and technology.
Posted in: Retail
If you’re not careful, your in-store marketing could turn into a living nightmare
Picture yourself in this situation: It’s the big day, your new product is shelved up and ready to go and there’s a palpable sense of anticipation throughout the store.
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display.
During the past decade the retail industry has been flooded with an abundance of new in-store technologies. iPads, TV screens and supposedly user friendly self check-out counters to name a few. It’s a fact that such technologies are indeed transforming the retail landscape and at the same time consumers are increasingly seeking stimulating in-store experiences.
Posted in: Retail
The Psychology of Retail continued ....
In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habits, the psychology of colours and whether consumers get the most joy from the purchase or the product. Once you’ve finished reading this post hopefully you’ll be able to put yourself in your customer’s shoes and understand what their brain is telling them when they’re engaging with your brand.