Changing demographics and a rise in ecommerce are characteristics in present-day society, threatening traditional shopping malls. Experience design and technology are the key ingredients for the successful future of offline shopping.
Whether it’s a small startup in need of the best solution for an upcoming tradeshow, or global brands such as Pandora, Swarovski, Nike, or Pepsi looking for a wider audience, PM Screen helps tell compelling stories that capture the essence ...
The team at Primitiv work with interactive media to combine technologies and tell the intricate and often super complex stories of their portfolio of clients. The Sweden based agency has years of experience working with graphic solutions,...
Dodge the lengthy deliberations of whether it makes sense to invest in our holographic displays, and simply try out renting them instead. Available in Western Europe and the United States, our new rental program lets you use our display sol...
Explaining the complex with simple animations Animmersion offers clients the chance to tell even the most complex stories in a beautiful and easily understood fashion. This is achieved with the creation of stunning animated videos and gra...
DeepFrame is the new standard in mixed reality displays, enabling the viewer to experience breath-taking digital visualizations as a virtual layer on top of the real word – in any size and distance you want.
Consumer engagement is a vital part of modern advertising, but every marketer knows that achieving it is far from easy. Modern day consumers navigate an everyday life of many commercials and advertisers fighting for their attention, and the...
Although virtual reality has taken its fair share of media coverage lately, mixed reality and its virtual overlay of information is positioned far better as a long-term technology to change the way industries and organizations are going to ...
A new year brings along the occasion to answer a common question that we often get - how to navigate and decide which of our displays to choose for your particular project.
A new year around the corner means planning for those seasonal product launches is coming up fast. But product launches happen all the time, and you are (without doubt) facing a large market with many competitors all wanting to stand out an...
Storytelling is without a doubt the most powerful tool in advertising. It taps into the human part of us all, since stories are one of the most fundamental and oldest ways of communicating and making a lasting impression. That lasting impre...
We live in a world that is changing faster and faster with brands and retailers competing for consumers’ attention in ever more skilful ways.
When it comes to advertising Clas Dyrholm, CEO of Danish company Realfiction, knows that it’s all about the stories you tell. Realfiction specializes in telling your brand story with stunning visual effects transfixing audiences everywhere ...
If you’re not careful, your in-store marketing could turn into a living nightmare Picture yourself in this situation: It’s the big day, your new product is shelved up and ready to go and there’s a palpable sense of anticipation throughout t...
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display. During the past decade the retail industry has been flooded with an abundance of new in-store technologies. ...
The Psychology of Retail continued .... In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habit...
Because before you can sell, you need to know why they buy. Companies will spend years and years trying to craft the perfect product that consumers simply won’t be able to resist. But before you can effectively sell and market your product,...
In the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their pro...
In a fast paced digital age, retailers are going to have to think outside the box to keep their customers satisfied and stimulated. We’re making contactless payments using our phones, shops have started offering same day delivery and restau...
How Cadenas Enables Users to Manipulate 3D Holographic Models in Real Time Brand Directors are always hunting for ways to provide a unique user experience that grabs attention and drives engagement with their products. But the need for atte...
A fast-paced market requires innovative marketing techniques in order to dominate. With all the glitter and distraction of competitors, it is imperative that your brand makes an impression that convinces people to commit to a purchase.
Realfiction has been rocking the world of holographic content marketing, creating beautiful devices that display high definition videos in the third dimension. In addition to these marketing marvels, the Realfiction team decided to create t...
Holographic marketing is taking the world by storm. It has been implemented on countless showroom floors, malls, convention centers and in stores to drive up sales and leave a lasting impression on potential clients.
There is no doubt that the strategic implementation of Digital Signage has shown to reap massive benefits for brands wanting to increase sales, exposure or simply cultivate brand loyalty. It is becoming more prevalent seeing elaborate digit...
Realfiction provides a wide selection of Holographic Displays that can be catered to suit your specific marketing needs.
Spectacular 3D Holographic Display Illustrates Speakers Ability to Survive the Elements Altec Lansing’s amazing line of everything-proof portable Bluetooth speakers are now available at retailers across the US, including 146 Best Buy stores...
Over the past few years, there has been a massive increase in the demand for holographic content displays. Some of the biggest brands in the world have seen the impact of this marketing technique; they know that if they want to see an incre...
Camera manufacturer Canon wanted to use a holographic projection display in the marketing of their new Canon Legria Mini -- video camera made especially for video bloggers. Stereoscape created a holographic animation featuring physical Cano...
Earlier this year, Animajor was approached by Austria - Hologramm-Technik to create a Dreamoc animation based on the latest Nabucco wristwatch model by Raymond Weil.
Stereoscape and Coca-Cola worked together on the Coca-Cola Arctic Home Campaign in Finland. Stereoscape provided 3D holographic projections for several locations in Helsinki to support the campaign that was already well visible in other med...
We recently went to New York to have a look around, just keeping up with technology. Here we saw the coolest installation in the Breitling flagship store on 5th avenue. There are about 900 Breitling timepieces in the three-floor, 400m2 big ...
Macallan, one of the world’s leading single malt whisky brands, are using Dreamoc in a new point of sale campaign promoting its exclusive travel retail range – The Macallan 1824 Collection. The creative content, tells the story of the whisk...