Although virtual reality has taken its fair share of media coverage lately, mixed reality and its virtual overlay of information is positioned far better as a long-term technology to change the way industries and organizations are going to create customer experiences in the future.
Storytelling is without a doubt the most powerful tool in advertising. It taps into the human part of us all, since stories are one of the most fundamental and oldest ways of communicating and making a lasting impression. That lasting impression is exactly why you should use storytelling in your marketing strategy.
When it comes to advertising Clas Dyrholm, CEO of Danish company Realfiction, knows that it’s all about the stories you tell. Realfiction specializes in telling your brand story with stunning visual effects transfixing audiences everywhere and making them ooh and aah at both product and technology.
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display.
During the past decade the retail industry has been flooded with an abundance of new in-store technologies. iPads, TV screens and supposedly user friendly self check-out counters to name a few. It’s a fact that such technologies are indeed transforming the retail landscape and at the same time consumers are increasingly seeking stimulating in-store experiences.
In the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their products to life.
Big, bigger, enormous.
How Cadenas Enables Users to Manipulate 3D Holographic Models in Real Time
Brand Directors are always hunting for ways to provide a unique user experience that grabs attention and drives engagement with their products.
But the need for attention and selling your idea does not start or end where the product meets the end customer. Engineers, designers and product marketers also need to be able to communicate and demonstrate their ideas, concepts, prototypes and storyboards in ways that enable the viewer to visualise a user journey or use case.