Although virtual reality has taken its fair share of media coverage lately, mixed reality and its virtual overlay of information is positioned far better as a long-term technology to change the way industries and organizations are going to create customer experiences in the future.
The annual CES trade show in Las Vegas is always a big attraction for anyone wanting to know the latest trends and new possibilities in tech and gadgets. Every year large brands and audiences assemble in the Nevada desert for a few days of enjoying impressive technological development.
A new year around the corner means planning for those seasonal product launches is coming up fast. But product launches happen all the time, and you are (without doubt) facing a large market with many competitors all wanting to stand out and make an impact – We know that every brand has their own take on advertising, but some things are common and that is the focus for our four tips.
Storytelling is without a doubt the most powerful tool in advertising. It taps into the human part of us all, since stories are one of the most fundamental and oldest ways of communicating and making a lasting impression. That lasting impression is exactly why you should use storytelling in your marketing strategy.
When it comes to advertising Clas Dyrholm, CEO of Danish company Realfiction, knows that it’s all about the stories you tell. Realfiction specializes in telling your brand story with stunning visual effects transfixing audiences everywhere and making them ooh and aah at both product and technology.
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display.
During the past decade the retail industry has been flooded with an abundance of new in-store technologies. iPads, TV screens and supposedly user friendly self check-out counters to name a few. It’s a fact that such technologies are indeed transforming the retail landscape and at the same time consumers are increasingly seeking stimulating in-store experiences.
In the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their products to life.