During 2020, Ecommerce boomed as stay-at-home orders were issued in larger amounts than ever before. A year after the pandemic, it’s been recorded that 49% of consumers expect to shop online more frequently, even after the end of restrictions. With more consumers set to shop online, and brick-and-mortar footfall down in many locations, a new competitive frontier will arrive in retail.
Despite consumers still prefer shopping in a physical store where they can feel the fabrics, compare the freshness of produce, and check inventory availability in different sizes and colors, online shopping continues to grow in popularity, putting pressure on in-store retailers to compete for shoppers. With more activity online, the competition will be just a click away.
Despite consumers still prefer shopping in a physical store where they can feel the fabrics, compare the freshness of produce, and check inventory availability in different sizes and colors, online shopping continues to grow in popularity, putting pressure on in-store retailers to compete for shoppers. With more activity online, the competition will be just a click away.
Improving Retail Experience
2020 jumped ecommerce forward by “about 5 years”. 2021 may be the year infrastructure catches up to deal with the extra demand. By focusing on what is important for the consumer, retailers focus on what is driving success in business. According to recent studies, with slight cultural difference amongst countries, consumers prioritise entertainment and information when grading brands and their shopping experience. Considering consumers have the power to drive business forward, a successful strategy for retail should be focused on:
More than just buying a product
Smart retail needs to develop customer-centered omnichannel strategies to increase customer loyalty and retention. To innovate in this area, it is time for retail to integrate new technologies mainly centered at improving purchase experience. Retail technology that is consumer facing will offer the biggest ROI and competitive edge in the long term!
In the words of Zliide’s CEO and founder Morten Møgelmose, “Proof of concepts don’t need to be perfect or integrated into the whole organization. If new technologies have value, they can always be integrated. If they don’t have value, you can quickly move on.”
Advantages of using Holographic Devices in Retail
- Possibility to interact with content
- Stop-by factor and customer engagement with the brand
- 3D high quality content makes it possible to explain complex ideas in a simple and mesmerising way
- Proven ROI and sales increase
- Secure and innovative way to showcase physical objects with amazing animations
- Hardware available for Rent and/or Purchase to fit all in-store campaigns