We live in a world that is changing faster and faster with brands and retailers competing for consumers’ attention in ever more skilful ways.
When it comes to advertising Clas Dyrholm, CEO of Danish company Realfiction, knows that it’s all about the stories you tell. Realfiction specializes in telling your brand story with stunning visual effects transfixing audiences everywhere ...
Need your next event to be unforgettable? Here are some of our key pointers to ensure you leave an impression that lasts.
If you’re not careful, your in-store marketing could turn into a living nightmare Picture yourself in this situation: It’s the big day, your new product is shelved up and ready to go and there’s a palpable sense of anticipation throughout t...
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display. During the past decade the retail industry has been flooded with an abundance of new in-store technologies. ...
The Psychology of Retail continued .... In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habit...
Because before you can sell, you need to know why they buy. Companies will spend years and years trying to craft the perfect product that consumers simply won’t be able to resist. But before you can effectively sell and market your product,...
In the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their pro...
In a fast paced digital age, retailers are going to have to think outside the box to keep their customers satisfied and stimulated. We’re making contactless payments using our phones, shops have started offering same day delivery and restau...
World's largest digital display Expo provides perfect stage for Realfiction's Dreamocs This year's DSE was all about "Endless Innovation" and our team from Realfiction wholeheartedly embraced this theme with the latest innovations in 3D hol...
Big, bigger, enormous. Realfiction is now ramping up to build the world's largest 3D holographic displays. A complete 360 degree solution that can span a massive 11 x 11 meters – large enough to encapsulate an entire car or anything else in...
The Dreamoc POP3 and Fusion combination connect with the crowds in London From March 9–10, we attended the Retail Business Technology Expo (RBTE) in London! The event was co-located with the Retail Digital Signage Expo and Retail Design Exp...