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Posted in: creative product marketing, in store marketing, consumer enagement Started by: Realfiction

3 Reasons Why Traditional In-Store Marketing is a Minefield

If you’re not careful, your in-store marketing could turn into a living nightmare

Picture yourself in this situation: It’s the big day, your new product is shelved up and ready to go and there’s a palpable sense of anticipation throughout the store.

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Posted in: 3D holographic display, return on attention, Dreamoc storytelling Started by: Realfiction

Dreamoc storytelling 2.0: What happened when a 3 million diamond met its holographic counterpart

Leading diamond retailer Rosy Blue called upon creative content experts Seenspire to produce a stunning 3D animation for the annual BaselWorld Watch & Jewellery fair in Switzerland.

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Posted in: return on attention, 3D holographic displays, holographic marketing content Started by: Realfiction

How to Create Breathtaking Holographic Marketing Content With the Dreamoc

In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display.

During the past decade the retail industry has been flooded with an abundance of new in-store technologies. iPads, TV screens and supposedly user friendly self check-out counters to name a few. It’s a fact that such technologies are indeed transforming the retail landscape and at the same time consumers are increasingly seeking stimulating in-store experiences.

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Posted in: return on attention, why people buy, psychology of retail Started by: Realfiction

Why People Buy. Mastering the Psychology of Retail in 2016 - Part 2

The Psychology of Retail continued ....

In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habits, the psychology of colours and whether consumers get the most joy from the purchase or the product. Once you’ve finished reading this post hopefully you’ll be able to put yourself in your customer’s shoes and understand what their brain is telling them when they’re engaging with your brand.

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Posted in: 3D holographic display, return on attention, why people buy, psychology of retail Started by: Realfiction

Why People Buy. Mastering the Psychology of Retail in 2016 - Part 1

Because before you can sell, you need to know why they buy.

Companies will spend years and years trying to craft the perfect product that consumers simply won’t be able to resist. But before you can effectively sell and market your product, it’s important to understand why we feel the need to buy in the first place. Throughout this article we’re going to delve into the buyer's brain and explore the effect that psychology  has on the retail experience.  

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Posted in: 3D holographic display, returnonattention Started by: Realfiction

CEO's exclusive interview to Insider-trends.com on Realfiction's vision for the future

Clas-Dyrholm_1.jpgIn the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their products to life.

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Posted in: retail experience, creative product marketing, in-store experience Started by: Realfiction

Can Creative Product Marketing Rescue the In-store Experience?

In a fast paced digital age, retailers are going to have to think outside the box to keep their customers satisfied and stimulated.

We’re making contactless payments using our phones, shops have started offering same day delivery and restaurant bills can now be split using apps. In a frighteningly impatient technological world, the in-store experience is being put under strain by the demands of today’s consumers. Throughout this article we’re going to explore some of the major threats facing retail brands and highlight how creative product marketing can provide a light at the end of the tunnel.

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Posted in: DREAMOC, 3D holographic displays, DSE Started by: Realfiction

Amazing 3D Holographic Innovation on show at DSE 2016

World's largest digital display Expo provides perfect stage for Realfiction's Dreamocs

This year's DSE was all about "Endless Innovation" and our team from Realfiction wholeheartedly embraced this theme with the latest innovations in 3D holographic display technology. The event is renowned for having key industry innovators showcasing their products in the EXPO hall, and is a must for anyone with an interest in retail and 3D holographic displays. 

We had a fantastic repsonse to our displays and made some great connections, and we are already looking forward to next years event, DSE 2017

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Posted in: DREAMOC, Product Launch, Event Marketing, 3D holographic displays Started by: Realfiction

Realfiction is Ready to Build the World’s Largest 3D Holographic Displays

Big, bigger, enormous.

Realfiction is now ramping up to build the world's largest 3D holographic displays. A complete 360 degree solution that can span a massive 11 x 11 meters – large enough to encapsulate an entire car or anything else in that size scale. 
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Posted in: Dreamoc HD3, Dreamoc POP3, Dreamoc Fusion, RBTE, 3D holographic displays Started by: Realfiction

Realfiction Rocks Retail’s Finest at RBTE 2016

The Dreamoc POP3 and Fusion combination connect with the crowds in London

From March 9–10, we attended the Retail Business Technology Expo (RBTE) in London! The event was co-located with the Retail Digital Signage Expo and Retail Design Expo, which, in their own words have finished to  “universal acclaim”.

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