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If you’re not careful, your in-store marketing could turn into a living nightmare
Picture yourself in this situation: It’s the big day, your new product is shelved up and ready to go and there’s a palpable sense of anticipation throughout the store.
In this post we cover the fundamentals on how to demand and retain your customer’s attention using the Dreamoc holographic display.
During the past decade the retail industry has been flooded with an abundance of new in-store technologies. iPads, TV screens and supposedly user friendly self check-out counters to name a few. It’s a fact that such technologies are indeed transforming the retail landscape and at the same time consumers are increasingly seeking stimulating in-store experiences.
The Psychology of Retail continued ....
In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habits, the psychology of colours and whether consumers get the most joy from the purchase or the product. Once you’ve finished reading this post hopefully you’ll be able to put yourself in your customer’s shoes and understand what their brain is telling them when they’re engaging with your brand.
Because before you can sell, you need to know why they buy.
Companies will spend years and years trying to craft the perfect product that consumers simply won’t be able to resist. But before you can effectively sell and market your product, it’s important to understand why we feel the need to buy in the first place. Throughout this article we’re going to delve into the buyer's brain and explore the effect that psychology has on the retail experience.
In the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their products to life.
In a fast paced digital age, retailers are going to have to think outside the box to keep their customers satisfied and stimulated.
We’re making contactless payments using our phones, shops have started offering same day delivery and restaurant bills can now be split using apps. In a frighteningly impatient technological world, the in-store experience is being put under strain by the demands of today’s consumers. Throughout this article we’re going to explore some of the major threats facing retail brands and highlight how creative product marketing can provide a light at the end of the tunnel.
World's largest digital display Expo provides perfect stage for Realfiction's Dreamocs
This year's DSE was all about "Endless Innovation" and our team from Realfiction wholeheartedly embraced this theme with the latest innovations in 3D holographic display technology. The event is renowned for having key industry innovators showcasing their products in the EXPO hall, and is a must for anyone with an interest in retail and 3D holographic displays.
We had a fantastic repsonse to our displays and made some great connections, and we are already looking forward to next years event, DSE 2017.