Altec Lansing “Everything-Proof” portable speakers hit stores with Realfiction

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Spectacular 3D Holographic Display Illustrates Speakers Ability to Survive the Elements

Altec Lansing’s amazing line of everything-proof portable Bluetooth speakers are now available at retailers across the US, including 146 Best Buy stores. Customers can now visit select Best Buy stores to see and demo three speaker models at different price points, specularly presented in Realfiction’s 3D holographic endcap display that illustrates the product's' durability by making it appear as if they are being assaulted by fire and water.

Altec took the decision to implement the Dreamoc HD3 to deliver their message to the world and it is achieving phenomenal results as anticipated.

Their approach to Holographic Storytelling is turning heads and inspiring curiosity in all major publications, consumers and distributors alike.


"Since we introduced our waterproof LifeJacket speaker 11 months ago, the ruggedized Bluetooth speaker category has exploded. It was our #1 seller in 2014, and it set the standard for every other brand entering the space,"
said Ike S. Franco, Managing Partner of Altec Lansing.


How Holographic Imaging Sold their Product
Altec needed to shock and awe audiences when launching this innovative new line of indestructible wireless speakers. They succeeded in doing just this by implementing the power of the Realfiction Dreamoc HD3, which is arranged in one integral display with three compartments.

Each of these compartments houses the actual speaker in different color formats. Altec in turn placed vivid holographic imaging that interacted with all three compartments seamlessly. Using water and fire elements, a hologram starts in one compartment and flow smoothly into the other, tying the concept together in a unique and highly attractive manner.

As anticipated, this spectacle is currently attracting crowds of people who are transfixed, watching the entire presentation from beginning to end.


The Simplicity of Installation
Realfiction’s Dreamoc displays come with ‘easy plug and play’ capabilities. All displays endure rigorous testing to ensure that your presentation is flawlessly executed driving your message to the masses.

All creative works were left in the hands of PM Screens who created stunning visuals, which acted as a powerful interactive holographic storytelling strategy. Once all the graphics are completed, the device is easily transportable to your desired location, requiring only a power source to unleash the power of the hologram.

Differentiate your Brand
The success of Altec in using the Dreamoc HD3 to present their indestructible speakers allowed them to successfully differentiate their brand from their competitors. This amazing technology has the ability to launch any product with the flare required to astonish audiences, capture the attention of investors and distributors and grow your profits immensely.


With the Dreamoc HD3, you hold the power to turn dreams into reality.


Each of the three speakers is available at select Best Buy stores and at in various colors. Altec Lansing also offers three other everything-proof Bluetooth speakers, all with the same IP67 rating and core feature set.

Other retailers now carrying Altec Lansing's all-weather Bluetooth speakers include Office Depot/Office Max, Verizon Wireless, Kohl's and Best Buy Canada, with a combined 4,100 locations. More than 4,000 other stores representing multiple big box retailers are scheduled to add the products this quarter.

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Altec Lansing - Altec Lansing continues to be a first choice for musicians and audiophiles alike. Those who know audio, know Altec.