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Posted in: Retail Started by: Realfiction

Can Creative Product Marketing Rescue the In-store Experience?

In a fast paced digital age, retailers are going to have to think outside the box to keep their customers satisfied and stimulated.

We’re making contactless payments using our phones, shops have started offering same day delivery and restaurant bills can now be split using apps. In a frighteningly impatient technological world, the in-store experience is being put under strain by the demands of today’s consumers. Throughout this article we’re going to explore some of the major threats facing retail brands and highlight how creative product marketing can provide a light at the end of the tunnel.

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