The Dreamoc versus the Holus
As Realfiction continues to revolutionize the Holographic Display market, it is no surprise that other companies wish to ‘get in on the action’. There are only a handful of companies out there that are dedicated to providing this technology to the market. It is important to compare these products in order to determine which brand is best for your product or service you are marketing.
Today we are taking a closer look at the Dreamoc and the Holus, comparing stats, figures, functionality and much more in the hopes of helping your brand decide which solution is best for you.
We have shown that the Dreamoc has been used in several campaigns with extremely successful results.
This is because the Dreamoc is built with the purpose of providing an integral solution to brands. But how does the Holus stack up against this beast of a device?
Presentation and Light Features
The Dreamoc has been built for advertising in ‘retail environments’. In other words it’s designed to cater to busy, high volume areas where products and services can easily be lost in the crowds. The presentation of a product, which you want to sell, becomes a very important factor. Within the Dreamoc you can insert any product through a key protected backdoor. The spotlight located within the high-grade glass optics highlights your product and places it in ‘center stage’. In other words, it’s designed to become the focal point of the presentation. The light also helps to wash out the reflections of the screen frame surrounding the image, allowing it to become indistinguishable from the 3D environment.
The Holus is created for the purpose of ‘home entertainment’ meaning it has no internal spotlight. Objects placed inside will not be lit up and in turn loses the ‘emphasis on the product’ within the display. Another effect of the lack of internal lighting means that the image often times seems flat and more like a projected graphic.
The Dreamoc comes with a lockable back door, meaning you can place any ‘valuable’ product inside and rest easy that it is safe and protected.
The Holus does not come with a lockable back door, this means that displaying a ‘valuable’ product in a retail environment will make it difficult to ensure the ‘security’ of the product.
Using robust steel housing with a high quality powder coated finish; the Dreamoc will preserve its pristine conditioning for years to come. The optic is specially engineered and made in tempered glass with polished edges.
The Holus is made with plastic and glass, meaning that the quality in material is cheaper and less resistant to unfortunate mishaps. This can create complications when transporting the device to different locations. Especially the way airports handle ‘luggage’.
The Dreamoc comes equipped with a built-in player, which handles most video formats. Simply insert an SD card and you are ready to go! It also has USB ports and HDMI port.
The Holus has no integrated media player, however it comes equipped with a USB port and a HDMI port where you can connect devices. However, it does lack a 'built in player', and therefore depends on external devices to show images.
Remote Management / CMS
The Dreamoc can be updated remotely and managed easily by using the custom built CMS system. This means that campaigns can be monitored from anywhere in the world, and can be updated depending on the needs of the campaign. Also, multiple devices can be updated simultaneously.
The Holus is designed for the ‘consumer’ market, meaning that there is no CMS or remote update abilities.
The Dreamoc, being built for brands and marketers, provides options like stands, wall mounts, flight cases and more providing you the tools to customize the ‘appearance’ of your display to suit your marketing needs.
The Holus is a stand-alone device and does not include any accessories like wall mounts, stands and flight cases.
The vast difference between the DREAMOC and the HOLUS comes down to the target market. Dreamoc is the holographic solution for retailers and big brands and even hotels and casinos. As opposed to the Holus, which caters to the consumer market.
There is a definite distinction between these two holographic displays, mainly relating to functionality within a retail outlet.
Brands that would like to make an impact on the market would get a much greater benefit from a Dreamoc as opposed to a Holus, mainly because of the built in functionality of the device. For example, with the Dreamoc’s launch of the DSXPLAY gaming device, it opened up options for gaming experiences in casinos, bars and similar venues.
Simply put, a Dreamoc is the only real solution for holographic displays in commercial venues where the Holus is solely dedicated to the “consumer market.”