Dom Pérignon launched via Dreamoc

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On Wednesday 7th December 2011, Dom Pérignon hosted five simultaneous international events in London, Hong Kong, Paris, New York and Tokyo to launch their new 2003 vintage champagne.

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Unable to be physically present in all cities simultaneously, Chef de Cave Richard Geoffroy introduced the wine from the firm’s headquarters in Epernay, appearing as a hologram inside Dreamoc XL units present at all event sites. Thanks to satellite communications he could also address each audience, take questions and take part in the celebration toast.