Maritime Solutions Through Green Technology and Innovation
Established in 1945, Gertsen & Olufsen A/S has grown into one of the world’s leading suppliers of green technology for the maritime and offshore industries. As part of the G&O Maritime Group, they deliver innovative solutions that help their global clients meet the demands of fitting and retrofitting green technology in challenging environments. With a commitment to providing excellent overhaul, repair, and maintenance services, G&O Maritime Group constantly seeks to enhance communication around their highly technical products.
The Challenge
Communicating the complex processes behind G&O Maritime Group technical products was no easy task. Their offerings are often perceived as “black boxes,” which made it difficult to effectively convey their value and functionality to customers, especially in high-traffic environments like trade shows. The company needed a way to clearly present their suite of products as one unified solution while captivating the attention of busy exhibition attendees.
Solution: Dreamoc XL5 and 3D Visuals
To tackle these communication challenges, G&O integrated the Dreamoc XL5 holographic display into their strategy. They used the XL5 at the SMM Exhibition in Hamburg, the world’s largest maritime exhibition, as an "eye-catcher" that grabbed the attention of attendees. Alongside a 3D animation that illustrated their range of products on a ship, the hologram provided a simple yet powerful visual to explain the processes behind their technology.
The use of 3D animation G&O Maritime Group to break down complex technical details and present them in an engaging, easy-to-understand format. The animation not only helped visualize each product but also showcased the company’s entire portfolio as one cohesive group, enhancing their brand narrative.
From Exhibitions to Showrooms: Maximizing Impact with Dreamoc XL5
"Between large exhibitions, the hologram display is in our showroom at our headquarters in Lyngby. Next to our physical demo models of our products, the XL5 makes a brilliant addition to showing, presenting, and explaining our products. The content is very valuable to us. Besides using it in 3D in the hologram, we use it on screens, websites, and in our general marketing. The fact that it is easily updated with more or new products is a big plus to us." Pernille Stendevad, Head of Global Marketing from G&O Maritime Group.
Conclusion
By leveraging the power of Realfiction’s Dreamoc XL5 and captivating 3D visuals, G&O Maritime Group successfully transformed how they communicate the value of their green technology solutions. The integration of 3D animations simplified complex processes and allowed for a unified presentation of their product range, making a significant impact at the SMM Exhibition and continuing to add value as a permanent installation at their headquarters.
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