“The video demonstrated our technical solutions in an attractive way
that engaged our target audience and even made the Bavaria TV news.”
- Avnet spokesperson
3D Blueprints Wow The Crowd
With a stand booked at electronica 2022, the world's leading trade fair and conference for electronics, Avnet was there to attract new and existing customers, impress delegates, and start conversations. Given that the trade show boasts ‘the entire electronics universe at a single location,’ with an attendance of 80,000 people from over 80 countries, nothing less than the wow-factor would do the job.
Avnet partnered with video production company TopLine Film to create a visually impressive video - the kind that draws a crowd.
The solution: Dreamoc Diamond.
“We asked TopLine to create a holographic video for the Dreamoc Diamond
as an eye-catcher on our exhibition stand at electronica 2022.
They understood the brief, kept us updated throughout the project
and delivered an outstanding video that captivated passers-by.”
- Avnet spokesperson
The concept
Avnet Silica is a semiconductor distributor. The holographic video would showcase the areas where the company is making a smarter, greener and more secure impact.
• 3D blueprint-style illustrations: To emphasize that Avnet semiconductors are core to the inner working of EV Charging, Smart Homes, Factory Automation, Air Quality Control etc. In other words: look what’s inside.
• Brand consistency: To build on the established look and feel of the company’s brand film.
• Seamless looping: So engaging that people would watch the loop several times.
The creative process
The main challenge was compatibility. Dreamoc’s diamond-shaped optics mean a different delivery spec than your average video. Working with superimposed holographic content was a new and exciting experience for the video production team. As they didn’t have free reign to produce a 3D video with lots of environments and design elements they were fully led by the Dreamoc capabilities.
So, before work on the storyboard could commence they had to be sure that framing, composition, and exports were compatible, fully visible, and visually appealing. For support, they leaned into the Germany-based Dreamoc team for support, who tested short animatics again and again until they were right.
The result
Thanks to thorough pre-planning and testing phases, the delivery and build went without a hitch. And the video played perfectly. In fact, the video was more successful than was expected.
It drew a crowd at the show and even made the Munich news.
