Captivating Holographic Content creates a Definite Distinction in Electronics
A Case Study where ASUS proves how 3D Holographic Technology for Retail can really work to grab attention and tell a unique story around a consumer electronics product.
The world of consumer electronics is a fast paced, highly competitive market where the marketing strategy of the product is incredibly important. One of the most important aspects within a marketing campaign is achieving a real distinction between your product and that of competitor brands. This is especially true for in-store sales as a product can be surrounded by thousands of ‘other eye-catching objects.’
For Asus, the computer giant, utilizing the Dreamoc was their ticket to achieving spectacular differentiation between their newest Zenbook UX301 and the models of competing brands. By implementing the power of holographic content marketing, they created a captivating presentation that absolutely ‘wowed’ in-store shoppers and had a significant and tangible impact on conversions.
Mixing Reality with Fiction
Asus implemented several Dreamocs in multiple electronics stores and shopping malls and integrated their physical product with the display case. With interactive holographic video, they were able to visually show the features of their product.
The video creation was handled by one of Realfiction’s earliest partners; ds.Xpress GmbH who are experts in graphic design and took care of everything from the creation of the video, the music associated and the on site installations.
It can be very difficult to highlight the features of electronics through conventional means such as videos, posters and more. With the Dreamoc, it is impossible to ignore the dynamic visuals because the holographic video provokes the curious nature of consumers.
By placing the actual physical product in the center of the Dreamoc, people are able to positively associate the holographic content with the product itself. In turn, this creates a unique user experience for the consumer and motivates their decision making process when it comes to the checkout line.
Asus-Dreamoc: A Crowd Pleaser
As mentioned, within the hustle and bustle of a busy storefront, a product can easily get lost in the sea of options available to the consumer. Asus, by using the Dreamoc succeeded in creating an eye-catching display that captured the imagination of any passerby.
As people walked by the display case, the vast majority were compelled to stop and stare at what was taking place inside. Since the Dreamoc that was used in this campaign had a 3-sided display, it meant that consumers could observe the product in action from multiple angles.
What’s more, as people stopped to observe what was happening inside of the case, they in turn aroused the curiosity of those who were not in the direct vicinity of the Dreamoc but near enough to witness the commotion. As more people surrounded the device, others were drawn to the display due to the enticing ‘buzz’ being created in the area.
Proof of Concept
For their campaign Asus used two Dreamoc XL2’s and five Dreamoc Pop display cases, which were employed in a variety of settings. The campaign went off without a hitch and Asus could see that through the strategic implementation of holographic content marketing they made a definite impact on the consumer market, creating a unique distinction between their product and that of competitors.
As a result, Asus is planning to purchase twelve new Dreamoc XL2 to help expand their marketing potential and reach further demographics. To Asus, investing into holographic content marketing is a sure fire way to increase ROI and create a memorable user experience that stimulates conversions.
