Iconic whisky brand Ardbeg is worshipped around the world by customers and connoisseurs for their smooth single malt spirits. Being a prestigious brand with a strong heritage and reputation, the company chose to promote their appearance at the 2018 Whisky Festival as a true leader in their field.
By renting a holographic display for their event space, Ardbeg was able to create a unique installation that instantly captivated the audience and showcased the story of the brand in a new and incredibly visual way. Safe to say, the event was a success.
The solution
Ardbeg chose to rent the Dreamoc XL3 display due to the available space within their event location. The display was fitted with a sample of a whisky bottle inside and placed on top of a custom base designed to imitate the rough surroundings of an Islay cliff side.
By using a holographic display for their event, Ardbeg created a brand activation that not only communicated the details and story of their primary product - it clearly set them apart from other whisky brands.
The magical 3D content inside the display was developed by our partner Promosound.
