Iconic whisky brand Ardbeg is worshipped around the world by customers and connoisseurs for their smooth single malt spirits. Being a prestigious brand with a strong heritage and reputation, the company chose to promote their appearance at the 2018 Whisky Festival as a true leader in their field.
By renting a holographic display for their event space, Ardbeg was able to create a unique installation that instantly captivated the audience and showcased the story of the brand in a new and incredibly visual way. Safe to say, the event was a success.
![Holographic display rental for events and expos](https://blog.realfiction.com/hs-fs/hubfs/Ardbeg.jpg?width=3000&name=Ardbeg.jpg)
The solution
Ardbeg chose to rent the Dreamoc XL3 display due to the available space within their event location. The display was fitted with a sample of a whisky bottle inside and placed on top of a custom base designed to imitate the rough surroundings of an Islay cliff side.
By using a holographic display for their event, Ardbeg created a brand activation that not only communicated the details and story of their primary product - it clearly set them apart from other whisky brands.
![Ardbeg 3D hologram for brand activations](https://blog.realfiction.com/hs-fs/hubfs/Backgrounds/Dreamoc-XL3Ardbeg_3.jpg?width=1000&name=Dreamoc-XL3Ardbeg_3.jpg)
The magical 3D content inside the display was developed by our partner Promosound.
![Rental banner](https://blog.realfiction.com/hs-fs/hubfs/Blog%20images/Rental%20banner.jpg?width=700&name=Rental%20banner.jpg)