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Posted in: Retail Started by: Realfiction

Why People Buy. Mastering the Psychology of Retail in 2016 - Part 2

The Psychology of Retail continued ....

In Part 1 we looked at why people buy: how the buyers brain works, the influence of emotions and the importance of customer dwell time. In part 2 we’re going to explore the roots of our shopping habits, the psychology of colours and whether consumers get the most joy from the purchase or the product. Once you’ve finished reading this post hopefully you’ll be able to put yourself in your customer’s shoes and understand what their brain is telling them when they’re engaging with your brand.

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Posted in: Retail Started by: Realfiction

Why People Buy. Mastering the Psychology of Retail in 2016 - Part 1

Because before you can sell, you need to know why they buy.

Companies will spend years and years trying to craft the perfect product that consumers simply won’t be able to resist. But before you can effectively sell and market your product, it’s important to understand why we feel the need to buy in the first place. Throughout this article we’re going to delve into the buyer's brain and explore the effect that psychology  has on the retail experience.  

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Posted in: Education, Events, Retail, Brand Activations Started by: Realfiction

CEO's exclusive interview to Insider-trends.com on Realfiction's vision for the future

Clas-Dyrholm_1.jpgIn the latest edition of Insider Trends.com Clas Dyrholm discusses holographic storytelling and how Realfiction uses the latest innovations in digital media and special effects to enable brands to create magical stories that bring their products to life.

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